Pengaruh Kualitas Layanan Halal dan Citra Destinasi Wisata Halal terhadap Kepuasan Wisatawan Muslim
DOI:
https://doi.org/10.51278/bce.v2i2.904Keywords:
Halal Service Quality, Image of Halal Tourism DestinationsAbstract
The research aims to determine the satisfaction of Muslim tourists which is thought to be influenced by the quality of halal services and the image of halal tourist destinations. This research was studied quantitatively with the unit of analysis being Muslim tourists in Metro City who had visited halal tourist destinations. Sampling was carried out using purposive sampling of 150 people and the data was processed using path analysis. The research results show that halal service quality (X1) has a positive and significant influence on the image of halal tourist destinations (X2) of 0.86. Halal service quality (X1) has a positive and significant influence on Muslim tourist satisfaction (Y) of 0.62. The image of a halal tourist destination (X2) does not have a positive influence on Muslim tourist satisfaction (Y).
Keywords: Halal Service Quality, Image of Halal Tourism Destinations
References
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Ligery, F., Bangsawan, S., & Mahrinasari, M. (2021). The Effect Of Relationship Quality On Attitude Mediated By Word Of Mouth In The Perspective Of Relationship Marketing (A Case Study In The Election Of The Member Of The Regional People's Representative Council Of Lampung, Indonesia). Journal of Positive Psychology and Wellbeing, 5(4), 1077-1092.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (2018). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 41-50. https://doi.org/10.1177/002224298504900403
Rashid, N. R. N. A., Akbar, Y. A. A., Laidin, J., & Muhamad, W. S. A. W. (2019). Factors Influencing Muslim Tourists Satisfaction Travelling to Non-Muslim Countries. In Contemporary Management and Science Issues in the Halal Industry (pp. 139-150). https://doi.org/10.1007/978-981-13-2677-6_12
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Tasci, A. D. A., & Gartner, W. C. (2016). Destination Image and Its Functional Relationships. Journal of Travel Research, 45(4), 413-425. https://doi.org/10.1177/0047287507299569
Zulfakar, M. H., Jie, F., & Chan, C. (2012). Halal Food Supply Chain Integrity: From a Literature Review to a Conceptual Framework. Proceedings of the 10th ANZAM Operations, Supply Chain and Services Management Symposium, 61(4), 1-23.
Battour, M., Hakimian, F., Ismail, M., & Bo?an, E. (2018). The perception of non-Muslim tourists towards halal tourism. Journal of Islamic Marketing, 9(4), 823-840. https://doi.org/10.1108/jima-07-2017-0072
Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150-154. https://doi.org/10.1016/j.tmp.2015.12.008
Chang, S.-H., Wang, K.-Y., Chih, W.-H., & Tsai, W.-H. (2012). Building customer commitment in business-to-business markets. Industrial Marketing Management, 41(6), 940-950. https://doi.org/10.1016/j.indmarman.2011.11.026
Eid, R., & El-Gohary, H. (2015). The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction. Tourism Management, 46, 477-488. https://doi.org/10.1016/j.tourman.2014.08.003
F. Hair Jr, J., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106-121. https://doi.org/10.1108/ebr-10-2013-0128
Gallarza, M. G., & Gil Saura, I. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour. Tourism Management, 27(3), 437-452. https://doi.org/10.1016/j.tourman.2004.12.002
Gayatri, G., & Chew, J. (2013). How do Muslim consumers perceive service quality? Asia Pacific Journal of Marketing and Logistics, 25(3), 472-490. https://doi.org/10.1108/apjml-06-2012-0061
Hunt, J. D. (2016). Image as a Factor in Tourism Development. Journal of Travel Research, 13(3), 1-7. https://doi.org/10.1177/004728757501300301
Jaafar, H. S., Faisol, N., Rahman, F. A., & Muhammad, A. (2016). Halal Logistics Versus Halal Supply Chain: A Preliminary Insight. In Contemporary Issues and Development in the Global Halal Industry (pp. 579-588). https://doi.org/10.1007/978-981-10-1452-9_52
Jang, S., & Feng, R. (2007). Temporal destination revisit intention: The effects of novelty seeking and satisfaction. Tourism Management, 28(2), 580-590. https://doi.org/10.1016/j.tourman.2006.04.024
Jeaheng, Y., Al-Ansi, A., & Han, H. (2020). Impacts of Halal-friendly services, facilities, and food and Beverages on Muslim travelers’ perceptions of service quality attributes, perceived price, satisfaction, trust, and loyalty. Journal of Hospitality Marketing & Management, 29(7), 787-811. https://doi.org/10.1080/19368623.2020.1715317
Kumar, D., Govindarajo, N. S., & Khen, M. H. S. (2019). Effect of service quality on visitor satisfaction, destination image and destination loyalty – practical, theoretical and policy implications to avitourism. International Journal of Culture, Tourism and Hospitality Research, 14(1), 83-101. https://doi.org/10.1108/ijcthr-04-2019-0066
Ligery, F., Bangsawan, S., & Mahrinasari, M. (2021). The Effect Of Relationship Quality On Attitude Mediated By Word Of Mouth In The Perspective Of Relationship Marketing (A Case Study In The Election Of The Member Of The Regional People's Representative Council Of Lampung, Indonesia). Journal of Positive Psychology and Wellbeing, 5(4), 1077-1092.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (2018). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 41-50. https://doi.org/10.1177/002224298504900403
Rashid, N. R. N. A., Akbar, Y. A. A., Laidin, J., & Muhamad, W. S. A. W. (2019). Factors Influencing Muslim Tourists Satisfaction Travelling to Non-Muslim Countries. In Contemporary Management and Science Issues in the Halal Industry (pp. 139-150). https://doi.org/10.1007/978-981-13-2677-6_12
Reynoso, J. (2010). Satisfaction: A Behavioral Perspective on the Consumer. Journal of Service Management, 21(4), 549-551. https://doi.org/10.1108/09564231011066132
Reza, V. (2020). Pariwisata Halal Dalam Pengembangan Ekonomi Indonesia. Jurnal An-Nahl, 7(2), 106-112. https://doi.org/10.54576/annahl.v7i2.20
Tasci, A. D. A., & Gartner, W. C. (2016). Destination Image and Its Functional Relationships. Journal of Travel Research, 45(4), 413-425. https://doi.org/10.1177/0047287507299569
Zulfakar, M. H., Jie, F., & Chan, C. (2012). Halal Food Supply Chain Integrity: From a Literature Review to a Conceptual Framework. Proceedings of the 10th ANZAM Operations, Supply Chain and Services Management Symposium, 61(4), 1-23.
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2022-07-30
How to Cite
Ligery, F., Kusnoaji Nugroho, D., Saputra, Y., & Subandi, S. (2022). Pengaruh Kualitas Layanan Halal dan Citra Destinasi Wisata Halal terhadap Kepuasan Wisatawan Muslim. Bulletin of Community Engagement, 2(2), 131–135. https://doi.org/10.51278/bce.v2i2.904
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Copyright (c) 2022 Finny Ligery, Yusuf Saputra, Subandi Subandi
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