Pengaruh Kualitas Layanan, Fasilitas dan Lokasi terhadap Keputusan Menginap Tamu di Pade Hotel Aceh Besar
DOI:
https://doi.org/10.51278/bce.v3i2.876Keywords:
Service Quality, Stay Decision, Service Quality FacilitiesAbstract
The number of visits is decreasing because in addition to the impact of the pandemic, but visitors' interest in staying at the Pade Hotel Aceh has also decreased. Friendly and responsive service can increase guest satisfaction. Location is a key factor influencing stay decisions, while hotel facilities also play an important role in determining customer comfort and satisfaction. This study aims to identify the effect of service quality, facilities, and location on stay decisions at the Pade Hotel Aceh. There were 100 respondents in this study where participants included all visitors who stayed at Pade Hotel Aceh. The results showed a significant influence of Service Quality and Location on visitors' Staying Decisions. Meanwhile, the Facility factor proved to have no significant effect on the Staying Decision. The measurement of the representation of this research variable is 66.2% so it is necessary to consider other additional factors related that can influence visitors' decisions to stay.
Keywords: Service Quality, Stay Decision, Service Quality Facilities
References
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Tjiptono, F. (2014). Pemasaran Jasa (Prinsip, Penerapan, Penelitian). Yogyakarta: Andy Offest.
Yang, Y., Mao, Z., & Tang, J. (2018). Understanding guest satisfaction with urban hotel location. Journal of Travel Research, 57(2), 243-259.
Ali, B. J., Gardi, B., Jabbar Othman, B., Ali Ahmed, S., Burhan Ismael, N., Abdalla Hamza, P., & Anwar, G. (2021). Hotel service quality: The impact of service quality on customer satisfaction in hospitality. Ali, BJ, Gardi, B., Othman, BJ, Ahmed, SA, Ismael, NB, Hamza, PA, Aziz, HM, Sabir, BY, Anwar, G.(2021). Hotel Service Quality: The Impact of Service Quality on Customer Satisfaction in Hospitality. International Journal of Engineering, Business and Management, 5(3), 14-28.
Alita, D., Putra, A. D., & Darwis, D. (2021). Analysis of classic assumption test and multiple linear regression coefficient test for employee structural office recommendation. IJCCS (Indonesian Journal of Computing and Cybernetics Systems), 15(3), 295-306.
Andari, M. P., & Mulyantomo, E. (2020). Pengaruh Kualitas Pelayanan, Fasilitas, Kepercayaan Dan Promosi Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Hotel Pandanaran Semarang). Solusi, 18(3), 77–88.
Aras, M., Persada, I. N., & Nabella, S. D. (2023). The influence of service quality, Trust, and facilities on the decision to choose SP Hotel Batam. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), 1(4), 417-431.
Bungin, B. (2004). Metodologi Penelitian Kualitatif. Jakarta: PT RajaGrafindo Persada.
Efrianto, A., & Suwitho, S. (2016). Pengaruh Harga, Lokasi, Promosi Dan Layanan Terhadap Keputusan Menginap Di Hotel The Alana Surabaya. Jurnal Ilmu Dan Riset Manajemen (JIRM), 5(9).
Famiyeh, S., Asante-Darko, D., & Kwarteng, A. (2018). Service quality, customer satisfaction, and loyalty in the banking sector: The moderating role of organizational culture. International Journal of Quality & Reliability Management, 35(8), 1546-1567.
García-Solano, M. L., Llanes, C., Housni, F. E., & Pavelka, J. (2022). Getting ready to work: adventure tourism guides’ eating and drinking behavior. Journal of Behavior and Feeding, 2(1), 24-32.
Indriyanto, M. N., Kawatak, S. Y., & Sahabat, S. (2019). Measuring the service quality of the fornt office department at Hotel Ibis Manado. Jurnal Lasallian, 16(2), 83-87.
Jawabreh, O., Jahmani, A., Khaleefah, Q., Alshatnawi, E., & Abdelrazaqe, H. (2020). Customer expectation in five star hotels in aqaba special economic zone authority (ASEZA). International Journal of Innovation, Creativity and Change, 11(4), 417-438.
Keatemung. (2018). Harga Dan Lokasi Terhadap Keputusan Menginap Pada Hotel Genio Pengaruh Kualitas Pelayanan, Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(2), 978–987.
Khan, I., Fatma, M., Shamim, A., Joshi, Y., & Rahman, Z. (2020). Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?. International Journal of Hospitality Management, 89, 102408.
Kopr?ina, L. (2020). Current State and Development Potential of Luxury Heritage Hospitality in Old City Center of Split, Croatia. Thesis. Rochester Institute of Technology.
Masiero, L., Yang, Y., & Qiu, R. T. (2019). Understanding hotel location preference of customers: Comparing random utility and random regret decision rules. Tourism Management, 73, 83-93.
Naiman, N. M., & Mlozi, S. (2019). Factors Influencing Implementation of Environmental Management Practices among Hotels in Tanzania. Huria: Journal of the Open University of Tanzania, 26(2).
Olya, H., Altinay, L., Farmaki, A., Kenebayeva, A., & Gursoy, D. (2021). Hotels’ sustainability practices and guests’ familiarity, attitudes and behaviours. Journal of Sustainable Tourism, 29(7), 1063-1081.
Padma, P., & Ahn, J. (2020). Guest satisfaction & dissatisfaction in luxury hotels: An application of big data. International Journal of Hospitality Management, 84, 102318.
Pueyo-Ros, J., Ribas, A., & Fraguell, R. M. (2018). Uses and preferences of visitors to coastal wetlands in tourism destinations (Costa Brava, Spain). Wetlands, 38, 1183-1197.
Roozen, I., & Raedts, M. (2018). The effects of online customer reviews and managerial responses on travelers’ decision-making processes. Journal of Hospitality Marketing & Management, 27(8), 973-996.
Senggetang, S. Mandey, S.L., & Moniharapon, S. (2019). Pengaruh Lokasi, Promosi dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Pada Perumahan Kawanua Emerald City Manado. Jurnal EMBA, 7(1), 881 – 890
Sürücü, L., & Maslakci, A. (2020). Validity and reliability in quantitative research. Business & Management Studies: An International Journal, 8(3), 2694-2726.
Švec, R., Martinát, S., Pícha, K., Klusá?ek, P., Knotek, J., Schaefer, J. C., & Navrátil, J. (2021). What drives visitors to tourist sites to choose “green” accommodation facilities?. Environment, Development and Sustainability, 1-26.
Tjiptono, F. (2014). Pemasaran Jasa (Prinsip, Penerapan, Penelitian). Yogyakarta: Andy Offest.
Yang, Y., Mao, Z., & Tang, J. (2018). Understanding guest satisfaction with urban hotel location. Journal of Travel Research, 57(2), 243-259.
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Published
2023-12-06
How to Cite
Mella, R., & Hulu, M. (2023). Pengaruh Kualitas Layanan, Fasilitas dan Lokasi terhadap Keputusan Menginap Tamu di Pade Hotel Aceh Besar. Bulletin of Community Engagement, 3(2), 193–204. https://doi.org/10.51278/bce.v3i2.876
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