Beyond Convenience: Trust, Risk, and Gender in Shaping Student Adoption of Electronic Payment through a PLS-SEM Lens
DOI:
https://doi.org/10.51278/bce.v6i3.2943Keywords:
perceived usefulness, perceived ease of use, trust, perceived risk, gender, electronic payment, PLS-SEMAbstract
The rapid shift from cash-based to electronic transactions has made student communities a strategic segment for understanding how digital payment habits take root, yet what pulls a young user toward routine use of such platforms is still debated across studies with mixed findings on trust and risk. This study examines how perceived usefulness, perceived ease of use, trust, and perceived risk shape electronic payment usage among university students in Banyumas Regency, and whether usage differs between male and female students, drawing on an extended Technology Acceptance Model in which trust and perceived risk complement the benefit-effort logic of the original model and gender is treated as a demographic grouping variable. A closed Likert-scale questionnaire was distributed to active students across several universities in the regency, and the resulting data were processed through Partial Least Squares Structural Equation Modeling to jointly assess the measurement and structural models. The measurement model met the required thresholds for convergent validity and construct reliability, although the closeness between perceptual constructs and the usage construct warranted a cautious reading of discriminant validity. The structural model confirmed that perceived usefulness, perceived ease of use, and trust each exert a positive and significant influence on electronic payment usage, whereas perceived risk exerts a significant negative influence, and female students report higher usage than male students once these perceptions are held constant. The proposed model explained a substantial share of variance in usage behavior, indicating strong predictive strength. These findings offer payment service providers and university administrators a basis for designing gender-responsive digital financial literacy programs that foreground usability, functional benefit, and risk mitigation to widen electronic payment adoption among young users
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