The Mediating Role of Organizational Behavior of MSMEs in the Influence of Proactivity on Competitive Advantage (An Empirical Study of Quail Farming MSMEs in Bendowulung Village
DOI:
https://doi.org/10.51278/bce.v6i2.2551Keywords:
Organizational Behavior, Proactivity, Competitive AdvantageAbstract
The purpose of the Study: To examine and analyze the mediating role of organizational behavior of MSMEs in the influence of proactivity on competitive advantage (An Empirical Study of Quail Farming MSMEs in Bendowulung Village, Sanankulon District, Blitar Regency). Method Design and Sample: This quantitative study, based on the research problems and objectives, employs an explanatory research approach with a survey method. Data were collected from 60 quail farmers who served as the research sample. The data collection used a random sampling technique among quail farming MSMEs in Bendowulung Village, Sanankulon District, Blitar Regency. Data analysis was conducted using the Partial Least Squares (PLS) approach with SmartPLS software. Results: Proactivity was found to have a significant influence on competitive advantage, as supported by the findings of this study. An increase in proactivity leads to an increase in competitive advantage. Proactivity also significantly influences organizational behavior; the higher the level of proactivity, the stronger the organizational behavior. Additionally, organizational behavior significantly affects competitive advantage, indicating that improved organizational behavior leads to higher competitive advantage. Proactivity influences competitive advantage through organizational behavior, as evidenced by the Specific Indirect Effect analysis, which shows a p-value of less than 0.05 (0.000 < 0.05) for the indirect effect. Therefore, companies should enhance both proactivity and organizational behavior to strengthen their competitive advantage. Companies can promote positive organizational behavior and develop appropriate strategies to foster proactivity and enhance competitive advantage.
References
Ahmed, S., Khan, M., & Rehman, U. (2024). The mediating role of organizational behavior between strategic orientation and competitive advantage. International Journal of Organizational Analysis, 32(1), 115–132.
Alrowwad, A., Abualoush, S. H., & Masa'deh, R. (2022). Innovation and intellectual capital as intermediary variables among transformational leadership, transactional leadership, and organizational performance. Journal of Management Development, 41(2), 147–163.
Alshanty, A. M., & Emeagwali, O. L. (2021). Market-sensing capability, knowledge creation, and innovation: The moderating role of entrepreneurial orientation. Journal of Innovation & Knowledge, 6(3), 171–178.
Al-Mamary, Yaser Hasan, and Mohammad Alshallaqi. 2022. “Impact of Autonomy, Innovativeness, Risk-Taking, Proactiveness, and Competitive Aggressiveness on Students’ Intention to Start a New Venture.” Journal of Innovation & Knowledge 7(4):100248.
Amin, Shofia, Ida Rusmita, and Rohman Wilian. 2022. “Pengaruh Persepsi Dukungan Organisasi Terhadap Kinerja Karyawan Dengan Keterikatan Karyawan Sebagai Variabel Mediasi.” Journal of Applied Management Research 2(2):100–109. doi: 10.36441/jamr.v2i2.1227.
Bortolotti, Thomas, Stefania Boscari, and Cheng Yong Xiao. 2024. “Leveraging Organizational Culture to Create Competitive Value from Environmental Practices.” International Journal of Production Economics 272(April). doi: 10.1016/j.ijpe.2024.109252.
Cheng, Shu Ling, and Hae Ching Chang. 2010. “Cognitive Complexity Implications for Research on Sustainable Competitive Advantage.” Journal of Business Research 63(1):67–70. doi: 10.1016/j.jbusres.2009.02.016.
Crant, J. M. 2000. “Proactive Behavior in Organizations.” Journal of Management 26(3):435-462.
Dai, Yuping, Shuwen Qin, Yuk Ming Tang, and Jie Hou. 2024. “Fostering Employees’ Innovative Behavior: The Importance of Proactive Personality and Work-Related Flow.” Acta Psychologica 246(February):104278. doi: 10.1016/j.actpsy.2024.104278.
Duong Vu Xuan Quynh, and Nguyen Hoang Huy. 2018. “Supply Chain Management Practices, Competitive Advantages and Firm Performance: A Case of Small and Medium Enterprises (SMEs) in Vietnam.” Journal of Modern Accounting and Auditing 14(3):136–46. doi: 10.17265/1548-6583/2018.03.004.
Ghozali, Imam. 2011. Structural Equation Modeling. Metode Alternatif Dengan Partial Least. Square (PLS). Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, and Latan. 2015. Partial Least Squares, Konsep Teknik Dan Aplikasi Menggunakan Program SmartPLS 3.0. Semarang: Universitas Diponegoro.
Gong, Jiankun, and Shamsa Kanwal. 2025. “Exploring the Influence of Spiritual Leadership on Proactive Customers Service Performance.” Acta Psychologica 253(January). doi: 10.1016/j.actpsy.2025.104721.
Groves, Kevin S., Jaclyn Margolis, and Cristina Gibson. 2024. “Cultivating the Experience of Dignity at Work during Digital Transformation: Protective & Proactive Strategies for Leaders and Organizations.” Organizational Dynamics (xxxx):0–1. doi: 10.1016/j.orgdyn.2024.101103.
Haryanti, Nik. 2019. Metode Penelitian Ekonomi. Bandung: Manggu.
Haryono, Siswoyo. 2017. “Metode SEM Untuk Penelitian Manajemen Dengan AMOS LISREL PLS.” Luxima Metro Media 450.
Kanten, Pelin, and Funda Er Ulker. 2012. “A Relational Approach Among Perceived Organizational Support, Proactive Personality and Voice Behaviour.” Procedia - Social and Behavioral Sciences 62:1016–22. doi: 10.1016/j.sbspro.2012.09.173.
Kim, J., & Park, S. (2023). Organizational proactivity and adaptive behavior in dynamic environments. Sustainability, 15(8), 6543.
Li, X., Sun, Y., & Liu, H. (2022). Proactive behavior and organizational effectiveness: The mediating role of employee engagement. Frontiers in Psychology, 13, 845672.
Lestari, I., M. Astuti, and H. Ridwan. 2019. “Pengaruh Inovasi Dan Orientasi Kewirausahaan Terhadap Keunggulan Bersaing UMKM Kuliner.” Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT 4(1).
Marinagi, Catherine, Panagiotis Trivellas, and Damianos P. Sakas. 2014. “The Impact of Information Technology on the Development of Supply Chain Competitive Advantage.” Procedia - Social and Behavioral Sciences 147:586–91. doi: 10.1016/j.sbspro.2014.07.161.
Morissan, Morissan. 2018. “Hubungan Antara Kompensasi Dan Sikap Proaktif Dengan Motivasi Kerja Karyawan Pada Industri Perhotelan.” Jurnal Manajemen Dan Kewirausahaan 6(2):189–203. doi: 10.26905/jmdk.v6i2.2362.
Mugoni, Ernest, Brighton Nyagadza, and Precious Kuziva Hove. 2023. “Green Reverse Logistics Technology Impact on Agricultural Entrepreneurial Marketing Firms’ Operational Efficiency and Sustainable Competitive Advantage.” Sustainable Technology and Entrepreneurship 2(2):100034. doi: 10.1016/j.stae.2022.100034.
Musigire, Samuel. 2016. “Market Orientation and Competitive Advantage : Mediating Role of Strategic Ambidexterity.” ORSEA Journal 6(1):190–219.
Nguyen, T. T., Tran, H. N., & Le, P. H. (2023). Organizational behavior and competitive advantage: Evidence from emerging economies. Heliyon, 9(5), e15871.
Sakas, Damianos P., Dimitrios P. Reklitis, Nikolaos T. Giannakopoulos, and Panagiotis Trivellas. 2023. “The Influence of Websites User Engagement on the Development of Digital Competitive Advantage and Digital Brand Name in Logistics Startups.” European Research on Management and Business Economics 29(2). doi: 10.1016/j.iedeen.2023.100221.
Santoso, Dina Alvionita, and Frangky Slamet. 2019. “Pengaruh Dukungan Universitas Dan Sikap Proaktif Terhadap Intensi Kewirausahaan Mahasiswa Di Jakarta.” Jurnal Manajerial Dan Kewirausahaan 1(3):401. doi: 10.24912/jmk.v1i3.5340.
Sofyani, Hafiez. 2013. Modul Praktik Partial Least Square (PLS). Yogyakarta: Universitas Muhammadiyah.
Utama, Louis, Oey Hannes Widjaja, and Yenny Lego. 2020. “Pengaruh Orientasi Kewirausahaan Terhadap Keunggulan Kompetitif Pada Ukm Industri Kreatif Dengan Kapasitas Inovatif Sebagai Faktor Mediasi Dalam Masa Pandemik Covid-19.” Jurnal Bina Manajemen 9(1):30–43. doi: 10.52859/jbm.v9i1.113.
Wang, Ping, Linhan Zou, Meng Huang, Midru Kidist Amdu, and Tiantian Guo. 2024. “Work-Related Identity Discrepancy and Employee Proactive Behavior: The Effects of Face-Pressure and Benevolent Leadership.” Acta Psychologica 248(April):104354. doi: 10.1016/j.actpsy.2024.104354.
Wardi, Yunia, Perengki Susanto, and Nor Liza Abdullah. 2017. “Orientasi Kewirausahaan Pada Kinerja Usaha Kecil Dan Menengah (UKM) Sumatera Barat: Analisis Peran Moderasi Dari Intensitas Persaingan, Turbulensi Pasar Dan Teknologi.” Journal of Technology Management 16(1):46–61.
Widarjono, Agus. 2015. Analisis Multivariate Terapan Dengan Program SPSS, AMOS, Dan SmartPLS. Yogyakarta: UPP STIM YKPN.
Yakin, Adam Hakul, and Tintin Suhaeni. 2020. “Peranan Orientasi Pasar Dalam Meningkatkan Keunggulan Bersaing Pada UMKM Lampu Gentur Cianjur.” Jurnal Riset Bisnis Dan Investasi 6(1):15–22. doi: 10.35313/jrbi.v6i1.1876.
Zheng, Fei, Chenguang Zhao, Fakhra Yasmin, and Marcela Sokolova. 2025. “Hofstede’s Cultural Dimensions and Proactive Behavior as the Antecedents of Entrepreneurial Innovativeness.” Acta Psychologica 256(April). doi: 10.1016/j.actpsy.2025.104948.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Eko Adi Susilo, Novi Catur Muspita Sayehu, Sulistyo Anjarwati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
