Pengaruh CSR terhadap Kebahagiaan Karyawan dan Kinerja Perusahaan di PT. Indofood
DOI:
https://doi.org/10.51278/bce.v4i3.1634Keywords:
Corporate Social Responsibility, Employee Happiness, Company Performance, IndofoodAbstract
This study aims to explore the influence of CSR on employee happiness and company performance at PT Indofood. The method used in this research is a literature study, where data is collected from various literatures, including books, journals, and articles that discuss CSR and its impact on companies. Through a comprehensive CSR program, including initiatives such as Indofood Riset Nugraha, this study found that employee involvement in social activities conducted by the company can increase their sense of ownership and job satisfaction. The results show that employees who feel valued and involved in CSR programs tend to show higher loyalty, as well as better productivity. In addition, there is a positive influence of CSR on company performance, which is reflected in an improved corporate image and Net Profit Margin (NPM). This finding confirms the importance of CSR integration in PT Indofood's business strategy to achieve sustainability and long-term growth. Thus, CSR not only provides benefits to society but also strengthens relationships with employees, creating a more positive and productive work environment.
References
Afifah, N. (2021). PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN REPUTASI PERUSAHAAN TERHADAP NILAI PERUSAHAAN. Jurnal Ekonomi Dan Keuangan, 5(3).
Alyah Nafisyah, & Alwi Alwi. (2023). Analisis Perbandingan ROA Dan DER PT. Indofood Sukses Makmur Tbk Dengan PT. Mayora Indah Tbk. Jurnal Rimba : Riset Ilmu Manajemen Bisnis Dan Akuntansi, 1(3), 193–204. https://doi.org/10.61132/rimba.v1i3.108
Anita. (2021). Kinerja Perusahaan: Pengaruh Corporate Social Responsibility dan Pertumbuhan Pendapatan. Jurnal Akuntansi Bisnis, 19(2).
Ari Setyo Wati, Mayrilin Kayla Dedyanti, Nabilah Febriyanti, & Maria Yovita R Pandin. (2023). Pengaruh Rasio Likuiditas, Leverage, Dan Profitabilitas Terhadap Financial Resilience Pada Industri Food And Beverage (F&B) Dalam Masa Krisis Ekonomi. CEMERLANG : Jurnal Manajemen Dan Ekonomi Bisnis, 3(3), 136–154. https://doi.org/10.55606/cemerlang.v3i3.1358
Aslichah, A. (2024). Analisis Efektivitas Program Corporate Social Responsibility (CSR) terhadap Loyalitas Pelanggan di Sektor Perbankan. Journal of Economic, Bussines and Accounting (COSTING), 7(4), 8190–8200. https://doi.org/10.31539/costing.v7i4.10544
Aurora Elise Putriku, Lenti Susanna Saragih, Novita Sari Br Siboro, Mutiara Dwi Rizqina, & Michael Sihombing. (2024). Menganalisis Strategi Pemasaran Indomie (PT Indofood Sukses Makmur Tbk) Dalam Pasar Internasional. Jurnal Bisnis Inovatif Dan Digital, 1(3), 60–71. https://doi.org/10.61132/jubid.v1i3.179
Azis, A., Wardhani, R., & Kusuma, A. H. (2021). Analysis of Islamic Social Reporting Disclosure in Companies Listed on the Jakarta Islamic Index. Scientific Journal of Accounting and Finance, 10(1), 35–47.
Azzahra, N., & Rafifah, J. (2024). PENGARUH PENERAPAN GREEN ACCOUNTING, PROFITABILITAS, DAN MEDIA EXPOSURE TERHADAP CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE. Jurnal Ekonomi, Manajemen Dan Akuntansi, 1192, 304–317.
Chika, Firly, Heppy, Liza, Ridho, Utari, & Yunika. (2023). ANALISIS PENGELOLAAN LIMBAH SEBAGAI BENTUK CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA PERUSAHAAN PT INDOFOOD SUKSES MAKMUR Tbk. Jurnal Manajemen Dan Akuntansi, 1(2), 186–191.
Dampak, A., Keberlanjutan, D., Puspahadi, D., & Radyati, M. R. N. (2022). “DESA MITRA” PT INDOFOOD SUKSES MAKMUR Tbk. Journal of Comprehensive Science, 1(4), 473–481.
Felita Aileen, Amelia Setiawan, & Hamfri Djajadikerta. (2024). Meningkatkan Nilai Perusahaan: Peran Good Corporate Governance, Corporate Social Responsibility, Dan Intellectual Capital Dalam Industri Food & Beverage Di Bei (2018-2022). Journal of Social and Economics Research, 6(1), 871–883. https://doi.org/10.54783/jser.v6i1.382
Hanom, A. F. (2024). Peran Corporate Social Responsibility Program Indofood Riset Nugraha Dalam Membentuk Brand Differentation. Jurnal Teknik Informatika, Sains Dan Ilmu Komunikasi, 2(1).
Jamil Shabran, NR Erinos, & Afriyenti Mayar. (2024). Pengaruh Kepemilikan Institusional Terhadap Nilai Perusahaan Dimoderasi Oleh Corporate Social Responsibility. Jurnal Eksplorasi Akuntansi, 1(03), 740–748.
Julian, A., & Setiawati, E. (2024). The Effect Of Corporate Social Responsibility (CSR) And Company Size On Firm Value With Profitability As A Moderating Variable (Empirical Study On Manufacturing Companies In The Consumer Goods Industry Sector Listed On The IDX For The 2019-2021 Period). Management Studies and Entrepreneurship Journal, 5(1), 871–883. http://journal.yrpipku.com/index.php/msej
Kamila, S., Khasanah, U., & Nuryati, T. (2023). Pengaruh Corporate Social responsibility, Capital Intensity, dan Transfer Pricing terhadap Tax Avoidance. ETNIK: Jurnal Ekonomi Dan Teknik, 2(3), 286–290. https://doi.org/10.54543/etnik.v2i3.168
Kharisma Margatama, C. (2024). Program CSR PLN dalam Bedah Rumah di Kupang NTT: Perspektif Komunikasi Korporat dalam Konteks Budaya Lokal. Jurnal Locus Penelitian Dan Pengabdian, 3(4), 375–386. https://doi.org/10.58344/locus.v3i4.2635
Lusiana, L., & Hasbiyah, W. (2024). PENGARUH KARAKTERISTIK PERUSAHAAN, SALES GROWTH DAN CAPITAL INTENSITY TERHADAP TAX AVOIDANCE (STUDI EMPIRIS PADA PERUSAHAAN SEKTOR CONSUMER NON CYCLICALS YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2018-2022). Jurnal Ekonomi, Manajemen Dan Akuntansi, 1192, 304–317.
Maharani, A. J., Roswaty, R., & Purnamasari, E. D. (2021). Pengaruh Return on Asset dan Debt to Equity Ratio Terhadap Nilai Perusahaan Subsektor Makanan dan Minuman di Bursa Efek Indonesia. Jurnal Bisnis, Manajemen, Dan Ekonomi, 2(1), 29–43. https://doi.org/10.47747/jbme.v2i1.412
Manajemen, S. M. (2022). Jurnal Manajemen Bisnis dan Kewirausahaan. Jurnal Manajemen Bisnis Dan Kewirausahaan, 6(3), 77–90. https://doi.org/10.24912/jmbk.v6i3.18720
Mardiah, D., Suwarno, E., Herawati, M., & Renfiana, L. (2021). Analisis Perbadingan Rasio Likuiditas Dalam Mengukur Kinerja Keuangan Pt Garudafood Putra Putri Jaya Tbk Dan Pt Indofood Cbp Sukses Makmur Tbk ( 2019-2021 ). Jurnal Sudut Pandang, 8–23.
Margaretha Panggabean, P., Sabarini, L., Yuma Putri, A., Carly Auraliana, K., & Putri Ananda, D. (2024). Penerapan Analisis Du Pont Untuk Menilai Performa Keuangan PT Indofood Sukses Makmur Tahun 2019-2022. Jurnal Locus Penelitian Dan Pengabdian, 3(5), 429–436. https://doi.org/10.58344/locus.v3i5.2638
Monika LT, A., Panjaitan, B. J. M., Tumangger, E. M. K., & Ulfa, R. N. (2023). Analysis of Financial Ratio at PT. Indofood Sukses Makmur Tbk in 2020-2022. Asian Journal of Management Analytics, 2(2), 197–210. https://doi.org/10.55927/ajma.v2i2.3885
Munawaroh, W. S., Wirananda, H. A., Muslim, U., & Al-Washliyah, N. (2023). Analysis Of The Influence Of Corporate Social Responsibility On Financial Performance On Companies Listed In Bursa Efek Indonesia Analisis Pengaruh Corporate Social Responsbility Terhadap Kinerja Keuangan Pada Perusahaan Yang Terdaftar Di Bursa Efek Indonesia. Management Studies and Entrepreneurship Journal, 4(1), 117–123. http://journal.yrpipku.com/index.php/msej
Nurmala Galuh Pramesthi, & Hwihanus Hwihanus. (2024). Analisis Fundamental Makro, Fundamental Mikro Terhadap Nilai Perusahaan Dengan Struktur Kepemilikan Dan Struktur Modal Sebagai Variabel Intervening Pada Perusahaan Sektor Makanan Dan Minuman Yang Terdaftar di Bursa Efek Indonesia. OPTIMAL Jurnal Ekonomi Dan Manajemen, 4(3), 01–11. https://doi.org/10.55606/optimal.v4i3.3651
Oktaviani, S. A., Tripalupi, R. I., & Wardiyah, M. L. (2023). Pengaruh Pengungkapan Corporate Social Responsibility dan Return on Asset terhadap Nilai Perusahaan Manufaktur yang Terdaftar di Jakarta Islamic Index (JII) Tahun 2018-2022. EKALAYA : Jurnal Ekonomi Akuntansi, 1(3), 1–14. https://doi.org/10.59966/ekalaya.v1i3.201
Paramitasai, N., Amanda, C. A., & Informatika, I. (2022). Jurnal educatio amerta 2022,. Educatio Amerta, 1(1), 1–6.
Rachmawati, E. I. (2024). Analisis Dampak Corporate Social Responsibility (CSR) Terhadap Reputasi Perusahaan. INNOVATIVE: Journal Of Social Science Research, 4, 10429–10445.
Rahmi, N. U., Gunawaty, G., Malau, L. P., & Sitepu, M. H. B. (2023). Pengaruh Rasio Keuangan Dan Ukuran Perusahaan Terhadap Pengungkapan Corporate Social Responsibility. SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business, 6(1), 21–29. https://doi.org/10.37481/sjr.v6i1.615
Ramadhan, A. R., & Linda, R. (2023). Pengaruh Kepemilikan Manajerial, Kepemilikan Institusional, Dewan Komisaris Independen, Dan Pengungkapan Corporate Social ResponsibilityTerhadap Nilai Perusahaan Sub Sektor Makanan Dan Minuman Tahun 2015-2021 Yang Terdaftar Pada Bursa Efek Indonesia. Jurnal Embistek Ekonomi, Manajemen Bisnis, Syariah, Dan Teknologi, 2(2), 175–187. https://embistek.org/jurnal/index.php/embistek
Siska, Halimahtussakdiah, & Rifka Harahap, S. (2022). Pengaruh Corporate Social Responsibility, Tingkat Utang dan Ukuran Perusahaan Terhadap Agresivitas Pajak Sektor Industri Barang Konsumsi Yang Terdaftar Pada Bursa Efek Indonesia Periode 2018-2020. Management Studies and Entrepreneurship Journal, 3(2), 569–594. http://journal.yrpipku.com/index.php/msej
Soesanto, E., Nur Kaifa, F., Kafah Aulia, S., Maharani, K., Muqtafi, A. Z., Bhayangkara, U., & Raya, J. (2023). Analisis Pengaruh K3 Terhadap Sistem Manajemen Sekuriti pada PT. Indofood Tbk. IJM: Indonesian Journal of Multidisciplinary, 1(2), 406–413. https://journal.csspublishing/index.php/ijm
Wardoyo, D. U., & Annisa, A. D. R. & D. U. (2022). PENGARUH UKURAN PERUSAHAAN, LEVERAGE, DAN PROFITABILITAS TERHADAP TAX AVOIDANCE. Jurnal Riset Ekonomi, 2(4), 87–94.
Yahya, S. A., Maulida, A., & Anggriani, D. (2023). Online Analysis of Reputation Management PT. Infodood About Indomie Has No Seasoning. EDUCATIONIST: Journal of Educational and Cultural Studies, 1(3), 287–296.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Akhmad Shofuwan Nuvail, Masiyah Kholmi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
