Pengaruh Store Atmosphere terhadap Kepuasan Konsumen di antar Ruang Coffee & Eatery
This research was aimed at finding out how the Store Atmosphere affects consumer satisfaction at Antar Ruang Coffee & Eatery. This research uses a questionnaire as a tool in collecting respondent data. The analysis technique used is quantitative descriptive analysis. The population and sample in this research were visitors to Antar Ruang Coffee & Eatery. The number of respondents in this research was 100 respondents. The results of this research are based on simple linear regression analysis to obtain a sig number. < 0.05, then the store atmosphere variable has a significant influence on the consumer satisfaction variable with an R squre of 0.354, meaning that the store atmosphere influences consumer satisfaction by 35.4% and the remaining 64.6% is influenced by other factors.
Keywords: Store Atmosphere on Consumer, Consumer Satisfaction
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