Digital Marketing Kuliner Online Oleh Reseller Prespektif Fikih Muamalah
DOI:
https://doi.org/10.51278/bce.v4i3.1640Keywords:
Digital Marketing, Fiqh of Muamalah, Culinary ResellerAbstract
This study examines the implementation of online culinary digital marketing by resellers from the perspective of fiqh muamalah, with a focus on the study in Gedangan Hamlet, Gedangan Village, Mojowarno District, Jombang Regency. Using a qualitative approach, this study aims to analyze the suitability of digital marketing practices with sharia principles in the context of online culinary trade. Direct observation, documentation studies, and in-depth interviews with six online culinary business actors were used to gather data. According to the study's findings, online culinary digital marketing
by resellers has not quite complied with the requirements of fiqh muamalah, particularly with regard to contracts and transaction transparency. The majority of business actors use WhatsApp, Facebook, and Instagram platforms with a profit-sharing system of between 10-20%, but without adequate formal documentation. This research shows that the majority of business actors carry out promotions using other parties' product content without permission and take advantage without any formal agreement. From the perspective of muamalah fiqh, this practice does not meet the legal requirements for buying and selling because the goods sold are not their own or do not have official power of attorney from the owner. To overcome this problem, the study recommends the standardization of reseller contracts in accordance with the principles of muamalah fiqh, including clear documentation of agreements. In addition, it is important to form a sharia business community to support the implementation of sharia-compliant digital marketing.
References
Alfarizi, M., Kamila Hanum, R., Andriana Firmansyah, A., & Wusqo, U. (2023). Digital Banking dalam Akselerasi Pemberdayaan Ekonomi Womenpreneur Indonesia : Eksplorasi Sosial-Ekonomi dan Peran LPS Berbasis PLS-SEM. Jurnal Magister Ekonomi Syariah, 2(2 Desember), 1–32. https://doi.org/10.14421/jmes.2023.022-01
Ali, D., Mujrimin, B., & Opiyanti, M. (2023). Arah Baru Pengembangan Pendidikan Agama Islam dalam Era Disrupsi. Jurnal Arriyadhah, XX(Ii), 70–78.
Ananda, T. A., Dewi, N. K., & Saleh, M. Z. (2023). Fenomena Perubahan Strategi Pemasaran dalam Menghadapi Tantangan di Era Digital. Jurnal Publikasi Ilmu Manajemen (JUPIMAN), 2(4), 98–107.
Andini Dini, G., Bahrudin, M., & Abdul Ghofur, R. (2022). Strategi Digital Marketing Di Masa Pandemi Covid- 19: Studi Umkm Di Kota Metro. Distribusi - Journal of Management and Business, 10(2), 209–216. https://doi.org/10.29303/distribusi.v10i2.199
Ardianti, P. N. H., Suwandewi, P. A. M., & Danini, D. A. R. (2020). Bisnis Kuliner Online, Solusi Usaha Di Tengah Pandemi Covid-19. Prosiding Webinar Nasional Peranan Perempuan/Ibu Dalam Pemberdayaan Remaja Di Masa Pandemi COVID-19, Universitas Mahasaraswati Denpasar, 122–130.
Asri Lestari, & Zuhrinal M Nawawi. (2023). Analisis Perkembangan Digitalisasi Marketing UKM Kuliner Bana Chip Lumer Dalam Perspektif Ekonomi Islam. CiDEA Journal, 2(2), 01–12. https://doi.org/10.56444/cideajournal.v2i2.1265
Az-Zuhaili, W. (2009). Al-Fiqh Al-Islami wa Adillatuhu: Jilid IV (Cetakan Keempat). Damaskus: Dar Al-Fikr. Dar Al-Fikr.
Fadilah, N. (2020). Pengertian , Konsep , dan Strategi Pemasaran Syari ’ ah. 1(2).
Fiqri, Y. Y. (2024). Transaksi Yang Dilarang Dalam Islam. Al –A’mal: Jurnal Manajemen Bisnis Syariah, 4(1), 30–34.
Hendra, J. (2023). Implementasi Fatwa DSN MUI No. 75 Tahun 2009 Tentang Penjualan Langsung Berjenjang Syariah di PT. Momen Global Internasional. Tesis, 2(75), 1–181.
Ichsana, Y., Monoarfa, H., & Adirestuty, F. (2019). Penerapan Etika Pemasaran Islam Dalam Penggunaan Digital Marketing Pada Usaha Kecil Menengah (Ukm). JURNAL SCHEMATA Pascasarjana UIN Mataram, 8(2), 155–166. https://doi.org/10.20414/schemata.v8i2.1202
Juliati Br Ginting. (2022). Kekuatan Mengikat Perjanjian Secara Lisan. The Juris, 6(2), 429–436. https://doi.org/10.56301/juris.v6i2.612
Kusnadi, Y., Hukum, F., Nahdlatul, U., & Sulawesi, U. (2023). Aspek Hukum Pertanggungjawaban Terhadap. 1(1), 20–36.
Midsen, K., & Ahmad, A. N. (2024). Analisis Sistem Dropship Dalam Jual Beli Online Perspektif Ulama Klasik dan Kontemporer. 10(02), 1647–1656.
Putri, J. D., M. Randhika Priyatna, M. Naufal Empy, Fathoni Yusuf, & Fadhli Suko Wiryanto4. (2023). Akad E-Commerce Jual Beli Online Ditinjau dari Kompilasi Hukum Ekonomi Syariah. Al - Muamalat: Jurnal Hukum Dan Ekonomi Syariah, 8(1), 43–59. https://doi.org/10.32505/muamalat.v8i1.5193
Rahmasari, S. (2023). Strategi Adaptasi Bisnis di Era Digital: Menavigasi Perubahandan Meningkatkan Keberhasilan Organisasi. Karimah Tauhid, 2(3), 622–636.
Ramadhan, M., Mubarrak, H., & Eriyanti, N. (2024). Analisis Praktik Jual Beli Case Handphone Secara Online Dengan Metode Dropship Menurut Perspektif Akad Samsarah. 05(1), 13–25.
Ritonga, R., Nasution, P. A., Nst, R., Riski, R., Borotan, M., & Nasution, A. (2023). Analisis Fiqh Islam Terhadap Transaksi Jual Beli Yang Dilarang. Izdihar: Jurnal Ekonomi Syariah, 3(01), 30–42. https://doi.org/10.32764/izdihar.v3i01.3561
Saidah, M. (2024). Pemanfaatan Digital marketing Untuk Meningkatkan Omset Penjualan dalam Perspektif Marketing syariah ( Studi Kasus Di The Kaliwood Bungah ). 2(1), 187–201.
Sakinah, S., & Aslami, N. (2021). Peranan Strategi Pemasaran Produk Fulnadi Dalam Upaya Meningkatkan Penjualan pada Asuransi Takaful Keluarga Palembang. VISA: Journal of Vision and Ideas, 1(2), 101–112. https://doi.org/10.47467/visa.v1i2.783
Susanti, & Vidiati, C. (2024). Strategi Pemasaran UMKM di Era Digital: Studi Kasus Gamis Hijab Terbaru Riskirich Menggunakan Aplikasi TikTok Shop. Journal of Comprehensive Science, 3(10), 4785–4797.
Ulfia, U., Rahmi, R., & Yana, S. (2024). Pengaruh Media Sosial Dalam Transformasi Pemasaran Digital. JUPEIS : Jurnal Pendidikan Dan Ilmu Sosial, 3(3), 11–17. https://doi.org/10.57218/jupeis.vol3.iss3.1123
Utami, S. P., & Darmawati. (2024). Analisis Pemanfaatan Digital Marketing oleh UMKM dalam Perspektif Fikih Muamalah. Journal of Islamic Economic Law, 2(2), 8–19.
Wahyusari, F., Ekonomi, N., Manajemen, /, Nahdlatul, U., & Yogyakarta, U. (2022). Pengaruh Strategi Pemasaran Untuk Meningkatkan Penjualan Produk UMKM Toko IMAMGIFT.ART. Jurnal Ekonomi Dan Bisnis, 11(2), 302–315.
Widya, F., Asrila, W., Dina, B., Ilahi, W., Nofirda, F. A., Manajemen, J., Ekonomi, F., & Bisnis, D. (2023). Analisis Teknologi Digital dan Daya Tarik Konsumen terhadap Produk UMKM Di Pekanbaru. Jurnal Pendidikan Tambusai, 7(3), 27858–27864.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Mutia Izzatun Nurul Imamah

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.