The Concept of Farming Schools and Branding Digital Agrotourism for Farmer Communities and Students English Department
DOI:
https://doi.org/10.51278/bse.v3i2.486Keywords:
Farming School, Branding Digital, Digital Media MarketingAbstract
The article gave an assistance to develop Farmer Schools Karangerjo and Students English Department of Universitas Ma’arif Lampung in order to improve skills and provide an understanding of agricultural management, namely the concept of agricultural mechanization. Hence, they can get access to learning about agricultural management for free and sustainably. Improving the skills and creativity of the farming community in building a roadmap for the digital marketing media movement. it would have an impact on the ability of farmer groups to recognize and utilize online digital media. The method used Asset Based Community Development (ABCD). This assistance has a significant impact on the solidarity of the farmer group community. From the various activities that have been carried out, some farmers have been creative in utilizing the vacant land yards around their yards for vegetable farming activities, in addition to the availability of a PVC pipe irrigation system, which was one of the outcomes of the agricultural mechanization concept. They also apply the concept of organic farming by preparing superior seeds that have been sown properly, from preparing the land to planting vegetable seeds. In addition, there was online digital media, namely Instagram, to improve the skills and creativity of the farming community in building a roadmap for the digital marketing media movement.
Keywords: Farming School, Branding Digital, Digital Media Marketing
References
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Wibowo, C. A. I. (2019). Strategi Agribisnis Padi Organik di Sekolah Pamong Tani Ora Et Labora. Jurnal Agrista, 5(3).
Akib, et al., (2017). Upaya pendampingan petani wanit dalam pengembangan produk kunyit organik. Jurnal Dedikasi Masyarakat, 1(1), 1–6.
Admin Dispar. (2017, 30 Mei). GenPI Banten Dilauching: Makin Gencar Promosi Wisata Diakses: https://dispar.bantenprov.go.id/read/news/191/GenPI-BantenDilaunching-Makin-Gencar-Promosi-Wisata.html.
Bakker, T., Dugué, P., & de Tourdonnet, S. (2022). How do farmers change their practices at the farm level after co-design processes in Farmer Field Schools? Agricultural Systems, 201, 103457. https://doi.org/10.1016/J.AGSY.2022.103457
Bimbi, Suprojo, A., & W, R. M. C. (2018). Pengaruh Wisata Petik Jambu Pada Pemberdayaan Dan Perubahan Sosial Masyarakat di Desa Bumiaji Kecamatan Bumiaji Kota Batu. JISIP: Jurnal Ilmu Sosial Dan Ilmu Politik, 6(2). https://publikasi.unitri.ac.id/index.php/fisip/article/view/512
Cai, J., Chen, Y., Hu, R., Wu, M., & Shen, Z. (2022). Discovering the impact of farmer field schools on the adoption of environmental-friendly technology. Technological Forecasting and Social Change, 182, 121782. https://doi.org/10.1016/J.TECHFORE.2022.121782
Davis, K., Nkonya, E., Kato, E., Mekonnen, D. A., Odendo, M., Miiro, R., & Nkuba, J. (2012). Impact of Farmer Field Schools on Agricultural Productivity and Poverty in East Africa. World Development, 40(2), 402–413. https://doi.org/10.1016/J.WORLDDEV.2011.05.019
Despica, R. (2017). Pemberdayaan masyarakat dalam pengembangan agrowisata kebun teh di kabupaten solok. Spasial Jurnal, 3(1).
Fatima, I. (2017). Pengembangan agrowisata padi sawah berbasis pertanian berkelanjutan. Jurnal Agrica, Vol. 10(2), 62 – 74–62 – 74.
Helmi, & Karsiningsih, (2018). Pendmpingan Tani Gaharu dengan Program Diversifikasi Produk Gaharu sebagai Usaha Peningkatan Pendapatan Petani Gaharu di Kabupaten Bangka Tengah. Engagement: Jurnal Pengabdian Kepada Masyarakat, 2(1), 37–50. https://doi.org/10.29062/engagement.v2i1.22
Henriksen, B. I. F., Anneberg, I., Sørensen, J. T., & Møller, S. H. (2015). Farmers’ perception of stable schools as a tool to improve management for the benefit of mink welfare. Livestock Science, 181, 7–16. https://doi.org/10.1016/J.LIVSCI.2015.09.019
Hermawati, E. L. & E. (2018). Influnce of Metode Sekolah Lapangan (Sri) atau Sistem of Rice Intensification Terhadap Peningkatan Pengetahuan Kelompok Tani Mandiri Di Desa Selaawi Kecamatan Sukaraja. AGROSCIENCE (AGSCI), 2(2). https://jurnal.unsur.ac.id/agroscience/article/view/294
Irawan, D., Sujaya, D. H., & Yusuf, M. N. (2017). Peningkatan partisipasi para petani dalam kelompok tani padi sawah terhadap program sekolah lapang pengelolaan tanaman terpadu (sl-ptt) (Studi Kasus pada Kelompok Tani Harapan Makmur Desa Campaka Kecamatan Cigugur Kabupaten Pangandaran). Jurnal ilmiah mahasiswa agroinfo galuh, 3(3), 324–329. https://doi.org/10.25157/jimag.v4i3.805
Dr. Ir. Arief Yahya, M.Sc. (2017, 22 November). Zaman Now. Diakses dari http://www.kemenpar.go.id/
Jati, O. W., Wahyuwibowo, A. K., & Yuliarso, H. (2019). Mengaplikasikan prinsip estetika sebagai solusi masalah tampilan terminal bandar udara jenderal sudirman purbalingga. Jurnal Senthong, Vol. 2. No. 2.
Junaedi,. (2015). Agrowisata Sebagai Alternatif Pariwisata di Indonesia: Solusi yang Masif dalam Pengentasan Kemiskinan di Indonesia. Deepublish.
Junaidi, et al., (2019). Arahan Zonasi pada Pengembangan Agrowisata Berbasis Community Based Tourism. Jurnal Inovasi, Teknologi Dan Dharma Bagi Masyarakat, 1(1), 29–36.
KKN INTERNASIONAL di Perguruan Tinggi Agama Islam - Sajidin, Andang Saehu, Asep Sulaeman - Google Books. (n.d.). Retrieved March 25, 2020, from https://books.google.co.id/books?id=PZrGDwAAQBAJ&pg=PT20&dq=Metode+Asset+Based+Community+Development&hl=jv&sa=X&ved=0ahUKEwj7z6mMzLboAhUKWX0KHdmWBiEQ6AEIQDAD#v=onepage&q=Metode%20Asset%20Based%20Community%20Development&f=false
Kuncoro, B. (2019). Penerapan pemberdayaan ketahanan pangan dalam pengembangan eduwisata dan agrowisata. Prosiding, 8(1).
Larsen, A. F., & Lilleør, H. B. (2014). Beyond the Field: The Impact of Farmer Field Schools on Food Security and Poverty Alleviation. World Development, 64, 843–859. https://doi.org/10.1016/J.WORLDDEV.2014.07.003
Maulida, L. S. (2019). Peran pengelola agrowisata dalam mengentaskan kemiskinan masyarakat pedesaan (Studi kasus di Desa Cihideung Kecamatan Parongpong Kabupaten Bandung Barat). Comm-Edu (Community Education Journal), 2(1), 70–80. https://doi.org/10.22460/comm-edu.v2i1.2445
Menengok Geliat Sekolah Tani Muda. (2015, June 17). Petanimuda. http://petanimuda.org/menengok-geliat-sekolah-tani-muda/
Melo da Silva, J., Eduardo Delgrossi, M., & Júlia Pantoja, M. (2023). Food quality perceptions and agreements: Case of local purchases from family farmers for school feeding program in the Federal District of Brazil. Journal of Rural Studies, 101, 103069. https://doi.org/10.1016/J.JRURSTUD.2023.103069
Najjar, D., Spaling, H., & Sinclair, A. J. (2013). Learning about sustainability and gender through Farmer Field Schools in the Taita Hills, Kenya. International Journal of Educational Development, 33(5), 466–475. https://doi.org/10.1016/J.IJEDUDEV.2012.06.004
Nisa, et al., (2019). Partisipasi gu cialit orgnsasi wisataalam (gowa) dalam pengembangan agrowisata kebun teh kertowono di kecamatan gucialit kabupaten lumajang. jurnal pendidikaN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi Dan Ilmu Sosial, 13(1), 129–134. https://doi.org/10.19184/jpe.v13i1.10433
Purwanto, et al., (2019). Aplikasi tekhnologi pupuk organik cair dan trichokompos dalam meningkatkan produksi selada organik. Jurnal Abdimas, 22(2),
Prain, G., Wheatley, C., Odsey, C., Verzola, L., Bertuso, A., Roa, J., & Naziri, D. (2020). Research-development partnerships for scaling complex innovation: Lessons from the Farmer Business School in IFAD-supported loan-grant collaborations in Asia. Agricultural Systems, 182, 102834. https://doi.org/10.1016/J.AGSY.2020.102834
Santika, Y. A., Nurlaelih, E. E., & Heddy, Y. B. S. (2019). Potensi Wisata Ditinjau Dari Aspek Kegiatan Usaha Tani. Jurnal Produksi Tanaman, 7(2). https://doi.org/10.21176/protan.v7i2.1022
Ulfah, I. F., Setiawan, A., & Rahmawati, A. (2017). Pembangunan Desa Berbasis Potensi Lokal Agrowisata di Desa Bumiaji, Kota Batu, Jawa Timur. Politik Indonesia: Indonesian Political Science Review, 2(1), 46–64. https://doi.org/10.15294/jpi.v2i1.8486
van den Berg, H., Ketelaar, J. W., Dicke, M., & Fredrix, M. (2020). Is the farmer field school still relevant? Case studies from Malawi and Indonesia. NJAS - Wageningen Journal of Life Sciences, 92, 100329. https://doi.org/10.1016/J.NJAS.2020.100329
Wahyu Astuti, N. W. (2013). Pengembangan agrowisata sebagai wisata alternatif di desa pelaga | soshum?: Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities]. SOSHUM: Jurnal Sosial Dan Humaniora [Journal of Social Sciences and Humanities, 3(3), 110.
Wibowo, C. A. I. (2019). Strategi Agribisnis Padi Organik di Sekolah Pamong Tani Ora Et Labora. Jurnal Agrista, 5(3).
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Published
2023-08-17
How to Cite
Suhono, S., Haikal, H., Sari, Y. A., Safitri, L., Khamid, A., & Fajar, A. (2023). The Concept of Farming Schools and Branding Digital Agrotourism for Farmer Communities and Students English Department. Bulletin of Science Education, 3(2), 69–83. https://doi.org/10.51278/bse.v3i2.486
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