Halal Fashion di Kampus: Analisis Trend dan Preferensi Mahasiswa Terhadap Halal Life Style
DOI:
https://doi.org/10.51278/bier.v2i1.1921Abstract
The growth of the halal fashion industry in Indonesia has opened up significant opportunities for determining clothing style choices.halal lifestyle, especially in the fashion sector, has become a widespread concern among urban communities, including university students. This study aims to analyze trends and preferences of students in choosing clothing styles among students, especially students in Metro Lampung City in the field of halal fashion trends. This research method is field research using a qualitative descriptive approach, data collected through a Google Form questionnaire and library literature. The results of the study indicate that in the halal lifestyle (halal lifestyle) there are elements of health, cleanliness, safety, and well-being, in living a halal lifestyle there are no elements of restrictions or coercion, but rather to find out the well-being of Muslims, where a halal lifestyle is a lifestyle that applies everything that is halal or that does not conflict with the teachings of Islam. If it is linked to the science of Sufism thenhalal lifestyle is a form of implementation of valuesafter', although halal lifestyle become a trend that continues to grow.
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