Strategi Efektif dalam Manajemen Sumber Daya Manusia: Mengoptimalkan Potensi Karyawan untuk Keunggulan Organisasi
DOI:
https://doi.org/10.51278/aj.v5i2.791Abstract
An effective human resource management (HRM) strategy is the key to sustainable organizational growth in this competitive and rapidly changing business era. The significance of leveraging innovation, environmental sustainability, ethics, and social responsibility in HRM has become a primary concern for organizations seeking to remain relevant and competitive in the global market. This study explores how implementing HRM strategies focusing on innovation, sustainability, and ethics can help organizations achieve sustainable growth. The research was conducted using descriptive analysis methods, collecting data through document review and content analysis from various relevant sources. The findings of this study indicate that HRM strategies based on innovation and sustainability enable organizations to maximize the potential of their human resources and create a productive and sustainable work environment. Furthermore, the integration of ethics and social responsibility in the decision-making processes of human resources becomes a cornerstone in fostering an organizational culture of integrity. This strategic approach undoubtedly contributes to achieving sustainable growth for organizations.
Keywords: Effective Strategies, Human Resource Management, Employee Potential
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