Trust in Platform and Parental Control Adoption on Roblox in Indonesia: A Technology Threat Avoidance Theory Approach
DOI:
https://doi.org/10.51278/aj.v8i4.2948Keywords:
Trust in Platform, Technology Threat Avoidance Theory, Parental Control, Roblox, Child Digital SafetyAbstract
This study analyzes the factors that influence parental control adoption on Roblox by integrating Trust in Platform into Technology Threat Avoidance Theory (TTAT). It addresses the gap between the availability of parental control tools and their use by parents: only 38.5% of the surveyed parents reported having activated them. A cross-sectional survey of 257 parents in Jabodetabek was analyzed with PLS-SEM (SmartPLS 4.0; 5,000 bootstrap subsamples) and specific indirect effects. Five of seven hypotheses were supported. Trust in Platform positively influences Safeguard Effectiveness (β = 0.441) and Self-Efficacy (β = 0.461), and its indirect effect on Avoidance Motivation runs through Self-Efficacy rather than Safeguard Effectiveness. Perceived Threat is the strongest predictor of Avoidance Motivation (β = 0.626, f² = 0.548). Safeguard Effectiveness had no effect, and Safeguard Cost had a small positive effect, which we interpret as consistent with stakes-override and cost-as-signal dynamics. The study provides evidence that platform trust is a TTAT antecedent in a captive-market, proxy-protection setting, and derives feature-design implications (guided setup, age-based presets, protective defaults) and a three-pillar policy ecosystem (regulators, schools, developers) for PP No. 17/2025 and PM Komdigi No. 9/2026.
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