TVRI'S Strategic Role in Ecosystem Development Digital broadcasting in indonesia
DOI:
https://doi.org/10.51278/aj.v8i4.2863Keywords:
TVRI, Digital Broadcasting, Digitalization of Broadcasting, Digital Broadcasting Ecosystem, Public Broadcasting InstitutionsAbstract
The transformation of analog broadcasting to digital broadcasting is a strategic agenda carried out by Indonesia to improve the efficiency of the use of the frequency spectrum, the quality of broadcasting services, and strengthen the competitiveness of the media industry in the digital era. In this process, Television of the Republic of Indonesia (TVRI) as a Public Broadcasting Institution has an important position in supporting the development of the national digital broadcasting ecosystem. This research aims to analyze TVRI's strategic role in the development of the digital broadcasting ecosystem in Indonesia through aspects of regulation, infrastructure, broadcast content, human resources, and funding support. The research uses a descriptive qualitative approach with documentation study methods, observations, and analysis of various policies and data related to the broadcast digitalization process. The results of the study show that TVRI has prepared itself as a major actor in the migration of digital broadcasting through the development of digital infrastructure, as well as the expansion of service coverage to cover a large part of the national population. In addition, TVRI plays a role in providing content oriented to public services, education, culture, and information that supports the needs of society in the digital era. However, the transformation process still faces various challenges, such as regulatory limitations in the early days of digitalization, the need to improve human resource competencies, and sustainable funding support. This study concludes that TVRI has a strategic role as the main driver in the development of the digital broadcasting ecosystem in Indonesia. Policy strengthening, technological innovation, content quality development, and institutional capacity building are important factors in supporting the success of national digital broadcasting transformation
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