An Pengembangan Pasar Yosomulyo Pelangi (Payungi) melalui Edukasi dan Pelatihan Media Digital
DOI:
https://doi.org/10.51278/aj.v3i3.196Keywords:
Branding Media Digital, Development Payungi, Education Media DigitalAbstract
Yosomulyo Pelangi (Payungi) is the traditional culinary that developed by community. This article gave an assistance in educating and training digital media to increase skills in the management of traditional snack promotions through Instagram, fanpage, and graphic design to impact financial markets' income or profitability for the community at Payungi (Pasar Yosomulyo Payungi). The method used ABCD (Asset Based Community) to maximize the potential assets, which includes individual assets, communities, infrastructure, community, et al. As a result of this assistance, the economy of the residents around Payungi was assisted and gave impact on new jobs, and good relationships among stake holders. The economy of the people around Payungi is helped, new jobs appear, and the relationships that are built within them support each other, no longer need each other, but are mutually beneficial. The community can access information from competent sources, the audience gets interesting material, the resource persons get an instant and massive audience, traders have greater opportunities because buyers gather in one location.
Keywords: Branding Media Digital, Development Payungi, Education Media Digital
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